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Our Industries

We’re an award-winning Melbourne design studio with experience in FMCG, health, education, corporate and community sectors. Our work is built on strategic thinking and creative craft, helping brands earn trust, win attention and drive growth.

Explore the industries we work with and see how we shape design to meet real-world challenges.

Fast-Moving Consumer Goods (FMCG)

We create branding and packaging design for fast-moving consumer goods that grabs attention in crowded aisles, builds trust and drives consumer choice.

FMCG Design
Health Design

Our health design work balances authority with empathy, helping brands earn trust and communicate with care.

Health Design
Built Environment

From property to architecture, we craft identities and collateral that connect projects with the communities they serve.

Built Environment
Corporate

We build corporate brands that feel confident, modern and human, making complex messages simple and engaging.

Corporate Design
Community & NFPs

We partner with community groups and not-for-profits to create brands that inspire action and resonate with diverse audiences.

Community & NFPs
Education

We help schools and institutions tell their story with clarity and creativity, building brands that connect with students, staff and families.

Education Brand Design
Hospitality

Principle Design creates distinctive, experience-driven hospitality brands that connect strategy, storytelling, and design to leave a lasting impression.

Hospitality Brand Design

Explore More Industries

These are our core industries, but our work spans much further. See how we adapt design to suit brands across different sectors.

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