The Benefits of Annual Reports for NFPs

When you’re a Not-For-Profit, annual reports aren’t optional, but that doesn’t mean you can’t make the most of them!

A well-designed annual report can do a lot more than just outline your yearly numbers; it can help you connect meaningfully with shareholders, stakeholders and employees while also generating new interest.

Turn your facts and figures into content that highlights your core values and latest achievements to instil confidence in those with vested interests. What we have learned about AR from clients is that they always struggle to make their data more engaging and inspiring — information graphics is an integral part of their report. A well-designed annual report allows for increased engagement through its ability to use video, sound, hyperlinks and animation.

Annual reports allow leadership (generally the CEO or similar) a chance to connect with those who run the day-to-day operations. It’s a great platform to show your appreciation for valued team members and boost morale by highlighting, within your report, the great work they’ve achieved.

A smart annual report can also double as a marketing tool and will help you reach prospective investors. Engaging content consistent with your brand’s identity can strike the right emotional chords within your community and interested third parties. Leverage your annual report to demonstrate your organisation’s point of difference, why you stand out from your competitors.

At PrincipleDesign, we can help bring your annual report to life with sophisticated strategy and design. Click the link below to find out more.