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Our Work

Victorian Adolescent & Young Adult Cancer Service

We had the privilege of reimagining the brand identity for Victorian Adolescent & Young Adult Cancer Service, formerly “ONTrac at Peter Mac.”

Melbourne University Sports Wayfinding

We crafted a futureproof brand identity that adapts across product ranges and supports expansion.

Better Health Company

Better Health Company (BHC) is a leading health organisation that focuses on community initiatives.

Kidney Health Australia Organisation

Kidney Health Australia is a close-knit workforce that values professionalism, collaboration and ambition

cohealth

Australia’s largest community healthcare organisation, cohealth, engaged us to evolve their brand language to better represent the vital role it plays in creating healthy communities and healthy people.

Western Autistic School

WAS engaged Principle Design to refresh their brand and digital presence, reinforcing their role in Victorian education for students with special needs.

Melbourne University Sport

We were approached in 2019 to design and execute an Annual Report that resonates with the institute’s many stakeholders.

Collingwood Toy Library

With a 30-year history, Collingwood Toy Library’s rebrand needed to honour its original identity.

Rabbit Hole Play Centre Branding and Wayfinding

Principle Design created a playful, innovative brand identity for Rabbit Hole to highlight its unique experience.

Royal Children’s Hospital 150 Years Celebration

The Royal Children’s Hospital is leading the way in infant through adolescent healthcare here in Victoria.

Rocketstars Academy Children’s Activity Centre

Rocketstars approached us to define their brand strategy and create a bold visual identity that reflects their essence and strengths.

South Eastern Melbourne Primary Health Network

Principle Design was honoured to support SEMPHN in creating their 2019-2020 Digital Annual Report, aligning with their core mission.

Her Place Women’s Museum Australia Organisation

We created a call to action driven campaign with emotive story telling designed to grab the reader and engage them in the Her Place agenda.

Autism Teaching Institute Branding

Principle Design has reinvigorated their brand with a contemporary logo mark and a complete overhaul of their website.

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