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Our Work
The Mark Property Development
The Mark is a refined residential development with stunning interiors designed by Rothelowman Architects
Kidney Health Australia Organisation
Kidney Health Australia is a close-knit workforce that values professionalism, collaboration and ambition
Ski Club of Victoria
With a century of history behind it, the Club was ready to look forward. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future.
Known Stranger Prebiotic Sparkling Juice
We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved.
Simple + Addition Coconut Milk
Simple + Addition is a brand rooted in the belief that better living starts with simple choices.
Rombé
We developed a comprehensive brand identity for Rombe’s new restaurant, café, and rooftop wedding venue.
Western Autistic School
WAS engaged Principle Design to refresh their brand and digital presence, reinforcing their role in Victorian education for students with special needs.
Victorian Adolescent & Young Adult Cancer Service
We had the privilege of reimagining the brand identity for Victorian Adolescent & Young Adult Cancer Service, formerly “ONTrac at Peter Mac.”
Madeleine de Proust Patisserie
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
SisterWorks Hire Her Campaign Tram Wrap Design
Principle Design created #HireHer, a tram promoting workforce diversity for SisterWorks and Yarra Trams.
HONE Built
The Hone Built brand identity was designed to highlight the benefits of passivhaus building and educate the Australian market on its value.
Mietta By Rosemary Andrews
Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.
Baked Wonder
A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.
Matter Consulting Structural Engineers
Matter rebranded SY Structures, a growing engineering firm, with a fresh identity to drive new growth.
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