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Wayfinding & Signage Enhancing the user experience of space.
Our Capabilities
- Wayfinding Strategy
- Signage Schedules
- User Journey Mapping
- In-Store Signage
- Exhibition Signage Graphics
- Event Signage
- Production & Installation Management
- Digital Wayfinding & Signage Designs
Wayfinding and signage are highly influential in determining our experience of space. For commercial entities, effective branded signage assists with brand recognition and ensuring positive customer experiences. For larger-scale infrastructure building projects, wayfinding is an integral component of defining the experience of navigating a space, acting as the connection between the building and the inhabitants.
We aspire to emulate the design quality and intent of the architectural concepts and build them into complementary signage packages. No matter the scale or sector, we work seamlessly with architects, property developers, construction teams, engineers and clients alike to craft custom wayfinding and place making concepts that enhance the user experience of space.
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Explore our Wayfinding & Signage Projects
Award-winning Wayfinding and sign design across Australia
Our wayfinding and signage projects are designed to make spaces easier to navigate while reinforcing brand identity. Each project is carefully tailored to its environment, ensuring that they’re not just visually striking, but also functional. Below, we’ve highlighted a selection of projects that showcase our approach across different industries and spaces.
Melbourne Water
Edithvale Education Centre Signage in Melbourne
For Melbourne Water’s Edithvale Education Centre, we designed an interactive signage and information graphics system that brings the wetland’s story to life. Using bold colours, playful iconography, and tactile materials, the signage enhances learning for visitors of all ages.
Melbourne University Sports
Wayfinding Design Project in Melbourne
For Melbourne University Sports, we developed a dynamic wayfinding system that brings the energy and rhythm of athletic journeys into the built environment. Inspired by athletes’ movement and mindset, our graphics use clean visual language and materials that respect the heritage fabric while feeling bold and timeless.
SisterWorks Tram Wrap Design Melbourne
Wayfinding & Diversity Campaign Design
As a moving piece of wayfinding through the city, the SisterWorks #HireHer tram wrap transformed Melbourne’s public transport into a platform for inclusion and storytelling. Our bold, accessible graphics guided attention to the campaign’s message while celebrating SisterWorks’ entrepreneurs. The design was recognised with a Gold Melbourne Design Award (2023) and the Social Traders Game Changer Award (2024).
FAQ's
Our wayfinding and signage services can enhance various spaces, including hospitals, educational institutions, corporate offices, retail environments, and public facilities. We tailor our solutions to meet the unique needs of each space, ensuring that visitors can navigate effectively and feel comfortable throughout their journey.
We prioritise user feedback by conducting surveys and focus groups during the design process. This helps us understand the needs and preferences of your audience, allowing us to refine our designs based on real-world insights. By incorporating user input, we create signage solutions that are effective and user-friendly.
Journey mapping visualises the steps users take as they navigate a space, helping us identify key decision points and potential challenges. By understanding the user journey, we can create signage and wayfinding solutions that enhance the overall experience, ensuring clarity and ease of navigation.
Yes, we specialise in designing signage for both indoor and outdoor environments. Our team understands the unique requirements of each setting, ensuring that our designs are visually appealing, durable, and functional. Whether it’s for an exhibition space or an outdoor campus, we create solutions that meet your needs.
We take a collaborative approach to ensure our signage solutions align with your brand identity. By integrating your brand elements, such as colours, fonts, and messaging, into the design, we create a cohesive experience that enhances recognition and reinforces your brand values throughout the physical space.
Environmental graphics transform physical spaces into engaging experiences by integrating brand messaging, storytelling, and artistic elements into the environment. By using these graphics strategically, we create a visually cohesive atmosphere that enhances the user experience and reinforces your brand identity throughout the space.
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