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We design with strategy and clarity – helping Sydney brands grow through Branding, Digital, Signage and Marketing.
We make brands happen.
We’re a seasoned creative studio with 16 years of branding expertise. At Principle Design, we build brands with purpose—fusing strategy and creativity to help organisations define who they are, where they’re headed, and how they can make a lasting impact.
Built Environment
From brand development to strategic wayfinding, our work brings clarity to complex spaces. We understand how people move through places and use that insight to solve problems, enhance perception and support business outcomes. We partner with Architects, Builders, Interior Designers and service-based teams shaping the Built Environment.
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Hospitality & Retail
From cafés to concept stores, we help create brand-led spaces that leave a lasting impression. Our work with Business Owners, Marketing Teams, Architects and Interior Designers ensures your venue is consistent, memorable and market-ready – through strategy, signage, campaigns and experiential touch-points across both Hospitality and Retail sectors.
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Community & Not-for-Profit
Supporting Not-for-Profits, Community Organisations and Social Enterprises is core to what we do. We offer strategic design, branding and social media services to help purpose-driven teams, CEOs & CFOs, Marketers and Project Leaders to connect with their communities, grow their mission and inspire lasting change.
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Government & Corporate
We support Government Departments and Corporations with brand evolution, structured style guides, and compelling visual communications. Working alongside Strategic Advisors, Communications Managers and Executive Teams, we turn complex data into design-led tools that elevate messaging across digital, print and stakeholder touch-points.
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Health & Education
From medical centres to higher education, we help institutions build clarity and trust through thoughtful branding, signage and visual systems. We work alongside Communications Managers, Marketing Teams and Operational Leads to ensure messaging is cohesive, purposeful and easy to navigate online, and on campus.
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Our Services
Being strategy-led means we guide brands from their early days through to long-term impact. This philosophy shapes our entire service offering.
- Brand Creation
- Rebranding
- Brand Naming
- Brand Style Guide
- Infographic Design
- Strategic Positioning
- Market Research & Insights
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- Signage Strategy & Design
- Wayfinding Systems
- Journey Mapping
- Exhibition Spaces
- Environmental Graphics
- In-store Displays
- Information Graphics
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- Digital Strategy
- Website Design
- User Experience (UX) Design
- Site Maps & Wire Framing
- User Interface (UI) design
- Website Development
- App Design & Development
- Hosting & Website Maintenance
- SEO
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- Annual Report Design
- Packaging Design
- Business Card Design
- Brochure & Booklet Design
- Pitch Deck Design
- Branded Stationery
- Invitation Design
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- Logo Design
- Sub-brand Logo Design
- Secondary Brand Elements
- Logo Animation
- Brand Guidelines
- Brand Book
- Illustration
- Information Graphics
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- Photography
- Videography
- Lo-Fi
- Copywriting
- Content Strategy
- EDM Design & Templates
- Events & Campaign Design
- Campaign Creative Strategy
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- Social Media Style Guide
- Social Media Assets & Template Design
- Content Strategy
- Content Creation
- Lo-Fi Content Production Content Creation
- Content Writing
- Social Media Management
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- Conceptual Development
- Campaign Art Direction
- Photoshoot & Videography Direction
- Mood Board Creation
- Visual Storytelling Strategy
- Product Photography Coordination
- Brand Imagery & Visual Language Creation
- Advertising Campaign Direction
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Meet the people, the businesses, the industry leaders that have worked with us.
“Principle Design was fantastic to work with. They facilitated sessions with us and our stakeholders to truly understand our service, our position in the industry and how we wanted to represent ourselves. They were efficient in the design process, very open to feedback and flexible when making changes.”
“Principle Design delivered a polished tier 1 level of branding and our company has gone from strength to strength since the transition. The team’s professionalism and friendliness gave us confidence in our branding strategy throughout the process. Can’t recommend them highly enough.”
Drew
BIM and Innovation Manager | Matter Consulting
“Couldn’t have been more impressed with the way in which Principle Design handled our branding project and delivered on the brief. They transformed our tired, stuffy branding into something bold and modern that our firm is genuinely proud of.”
Jackson
Solicitor | Haines & Polites Lawyers
“It has been a pleasure working on a number of different design and branding projects with Sash and the team for over 9 years now. They’re a great team which I highly recommend.”
Aaron
Marketing Manager | Melbourne University Sport
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and learn more about your business.
