Principle Design’s identity for Think Asia was featured on this week’s ‘Friday Likes’ on Brand New. We love Brand New’s description of the identity as “an unconventional typographic concoction that is bold, stylish, and Asian-ish in a non-obvious way”
Keep up to date with the Principle Design team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.
Our collaborative project with Architects EAT was featured in Issue 55 of Artichoke Magazine. It’s a great feature with an explanation of the concepts behind the design and interiors and stunning photographs of the restaurant by Derek Swallwell. Ella Leoncio writes:
“A full-sized Tetsujin figurine – the animated iron man character that the restaurant is named after – is suspended from the ceiling. A graphic mural by Principle Design is printed across the walls, gathering in intensity as it travels deeper in the space and further from the sushi train. It terminates at a full bar at the opposite end where projections illuminate the building opposite.”
We are excited to announce that this year we have been awarded four Melbourne Design Awards. Our vibrant ‘Order vs Chaos’ inspired environmental design for Tetsujin Bar & Restaurant was awarded a Gold Award and Moroccan Soup Bar, Emerald Hill Residence and Enquire Within each received a Silver Award.
We would like to say a huge thanks to everyone we collaborated with on each of the four projects: Architects EAT, Samuel Ho, Tatjana Plitt, Melbourne Books, Peader Thomas, Sean Tanner & Emma Goldsmith.
Alongside a passion for design the Principle Design team has another creative outlet…birthday cakes. With a little help from the bakers at Brunetti we challenge ourselves to create the most unique, colourful and delicious cakes possible for each of our team. Here are some examples of our recent creations!
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We came across this truly delightful letterpress short film the by Danny Cooke. Letterpress is an amazing design process that we’re all crazy for here at Principle Design. Also take a look at some of these great photos, from the 2010 film Typeface.
The Open University UK have created a super cute animated series ‘Design in a Nutshell’ to entice prospective students. In just a few minutes, you get a whirlwind tour of six central movements in design history, from Gothic Revival to Postmodernism. They’re all gorgeous but we especially enjoyed the one on Bauhaus. Watch them all here.
An engaging and unique experience for the children at the Great Ormond Street Hospital in the United Kingdom.
This installation uses LED panels and bespoke graphic wallpaper to create an entertaining experience for the children on the way to the theatre room.
Frank Chimero is a designer who can really write. He’s passionate about explaining how graphic designers contribute to the world. In his recent book, Shape of Design, he writes, “First, design is imagining a future and working toward it with intelligence and cleverness. We use design to close the gap between the situation we have and the one we desire. Second, design is a practice built upon making things for other people. We are all on the road together.”
Hear him speak about doing things the “long hard stupid way”.
A couple of weeks ago Dezeen threw up these stunners and we haven’t been able to stop thinking about them. Drawing on gothic architecture, Matija Čop creates sculptural dresses from interlinked foam pieces. The dresses can be taken apart and put back together to evoke different combinations of domes and arches. We’d wear them! You can see more of Matija Čop’s work here.