Since 1989 ANTON has endowed the Australian market with expertly crafted and captivating jewellery pieces. Inspired by the natural beauty of diamonds and gemstones, the brand image remains timeless and luxurious, serving as the north star for campaign designs.
After imagining and executing the ANTON Rockstud brand, ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection. Inspired by crystal clear waters, rugged landscapes, winding laneways and historic charm, the collection shares the story of an endless Italian summer. Distilling this narrative into a visual merchandising campaign meant understanding what Italian summer means to the ideal ANTON consumer. What signals summer? Does the design hero the collection? And most importantly, how do we balance Capri with the essence of ANTON?
Softening the existing ANTON serif typeface, our Capri logo design is synonyms with the parent brand whilst telling its own tale of the perfect summer night elevated with exquisite diamonds. Displaying the jewellery pieces is a 2828mm x 3000mm window display illustrating crashing waves against a beautiful sunset, design elements that feature in supporting campaign touchpoints – website banners, social media tiles and in-store imagery.
Showcasing in Melbourne’s fashion capital, Chadstone, the Capri display will feature throughout the middle of 2023.
