Ashwood Joinery are specialists in architectural joinery and designer furniture. Their work centers around quality, reflected in the highly-responsive designs they deliver.
With a remarkable portfolio and reputation, Ashwood was determined to take their business to the next level with a refreshed rebranding strategy. Our vision for brand was to combine Ashwood’s sophisticated craftsmanship with its capable, reliable, and collaborative reputation.
From builders, interior designers, and style-conscious architects, Ashwood collaborates with many industry professionals throughout the building process. Following our collaborative brand strategy workshop, we realised that the core demographic is quality conscious and highly educated in the joinery process. Understanding this framework, we ideated around the materials and various angles used in practice and generated graphic language that announces expertise to prospects and clients. Custom typography references joinery techniques to illustrate the notion of precision and mastery along with an earthy color palette that pays homage to the high quality and sustainable approach Ashwood Joinery upholds in every project.
Extending the brand across digital and collateral touchpoints, we instilled copy and visuals that support our sophisticated design direction, with straight forward language and beautiful imagery that places craftsmanship at the forefront.
