International write-ups, queues out the door and countless ice cream scoops, Kōri Ice Cream has moved up the confectionery ranks since the launch of their flagship store in late 2022. With a desirable product propelling them forward, it was only a matter of time before Kōri was ready to expand their offering in the only way we know how – epically, branded, ice cream.
Phase two of Kōri directed us back to the brands origin story. It was never just about the ice cream, but more about a lifestyle, a culture, a consumer-led product that could extend beyond the store and into the conversations and social platforms of attainable customers. With this frame of mind we began to conceptulaise ‘take Kōri home’ – a set of twelve ice cream tubs designed and narrated to reflect the unique stories behind each product. Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.
Traditionally a kids Japanese treat, ‘Milky Peko Chan’ epitomises nostalgia which translates into an abstract pattern not too dissimilar from a children’s ‘colouring in’ book.
The tea in ‘Genmaicha’ is sourced from the world’s top-graded plantation Uji-Kyoto and inspired a contemporary twist on a flora and fauna design.
‘Strawberry Sudachi’ is a sorbet made for summer days, reminding us of beach-side skate parks and bright coloured graffiti art.
Following this method for ten more bespoke SKU’s, Kōri Ice Cream now holds a product range encompassed by quality taste and driven by campaignable brand narratives, a combination set to attract customers today and supermarket heads into the future. By integrating Kōri with the everyday life of the consumer we bring new meaning to ‘fusing cultures’, offering an adaptable brand experience that transfers across infinite customer contexts.
