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Alumbra Entertainment Venue Signage Packaging, Print & Editorial / Wayfinding & Signage

Alumbra is located in the heart of Docklands and has become an iconic venue in Melbourne’s nightlife scene.

Housing three distinctly different weekly events as well as corporate functions, Alumbra needed a flexible space that would suit a Saturday nightclub scene and also corporate events.

Working in conjunction with Black Milk Interiors, Principle Design was tasked with creating an energetic interior that resembled New York’s nightlife and its rich musical history. With a focus on red, black and white as a colour palette, the historical musicians that New York has produced flourished. This is all backed by Alumbra’s ethos: “Music, Life, Culture”.

alumbra.com.au

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