Trifecta for 2023 Melbourne Design Awards

What a season so far! We are so proud to have placed three times in the 2023 Melbourne Design Awards with a lineup of three wildly different businesses that are proving the benefits of strategic brand design when it comes to succeeding in their respective industries.

MATTER CONSULTING

Gold: Graphic Design | Identity & Branding – Environmental

Since first engagements, Principle Design has orchestrated a full rebrand, involving brand naming (originally SY Structures), identity design, website design, communications and tone of voice, a full suite of collateral and now social media and email marketing.

Matter has since expanded their service offering nationally, with offices in both Melbourne and Adelaide, delivering some of Australia’s most prominent and ecocentric buildings. We are continually energised by this partnership and look forward to watching on as Matter marks their difference on Australia’s urban landscape.

SISTERWORKS / CRAFTED CULTURE

Gold: Graphic Design | Identity & Branding – Retail.

SisterWorks entered 2022 with a mission to communicate creatively and reach more change-makers. Ever since, Principle Design has consulted with SisterWorks to articulate the significance of their brand cause to the Australian community.

We developed a brand name and identity, menu, packaging and signage for their new cafe, Crafted Culture – a training facility for migrant, refugee, and asylum-seeking women (the sisters) to up-skill in customer service and hospitality. The cafe offers a delightful multi-cuisine menu that heroes the products specially created by the women.

Not long after we conducted a tram wrap design as a part of Yarra Trams community partnership program. The intention was to spread messaging for the SisterWorks #HIREHER campaign, which aims to encourage employers to consider pathways for culturally and linguistically diverse (CALD) backgrounds to fully participate in the Australian workforce.

We are so pleased that these projects have contributed to greater opportunities for the sisters and are now recognised for their design effectiveness.

Artwork commissioned by @camilapazart
Tram wrap photography by @jamesmorganphoto

KŌRI ICE CREAM

Silver: Graphic Design | Three Dimensional

After a successful opening in August 2022, Kōri was keen to engage customers on a full calendar basis. Revisiting our stack of initial brand research, we were reminded of Kōri’s origin story. It was never just about the ice cream, but more about a lifestyle, a culture, a consumer-led product that could extend beyond the store and into the conversations and social platforms of attainable customers. With this frame of mind, we conceptualised ‘Take Kōri Home’ – a set of twelve ice cream tubs designed and narrated to reflect the Japanese tastes uniting the product range.

By integrating Kōri with the everyday life of the consumer we bring new meaning to ‘fusing cultures’, offering an adaptable brand experience that transfers across infinite customer contexts.

Thank you to our wonderful clients for their continued trust in our creative visions, we can’t wait to see what you do next.