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Our Work

SisterWorks Hire Her Campaign Tram Wrap Design

Principle Design created #HireHer, a tram promoting workforce diversity for SisterWorks and Yarra Trams.

Helping Hoops Charity Branding

Principle Design reinvigorated Helping Hoops branding concept.

Crafted Culture SisterWorks

We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.

Collingwood Toy Library

With a 30-year history, Collingwood Toy Library’s rebrand needed to honour its original identity.

Trade for Good – Online Trading Platform

TFG approached Principle Design to refresh their brand strategy and digital design to extend their reach in the marketplace.

Rabbit Hole Play Centre Branding and Wayfinding

Principle Design created a playful, innovative brand identity for Rabbit Hole to highlight its unique experience.

Robin Boyd

Our work spanned brand identity, digital design and print collateral, ensuring the program was communicated with clarity, consistency and impact.

Club Forma Gym

Club Forma is an inclusive gym that welcomes clients who are committed to turning healthy habits into everyday routines.

Rocketstars Academy Children’s Activity Centre

Rocketstars approached us to define their brand strategy and create a bold visual identity that reflects their essence and strengths.

Jewish Holocaust Centre

The Jewish Holocaust Centre in Melbourne was founded by Holocaust survivors over thirty years ago

Her Place Women’s Museum Australia Organisation

We created a call to action driven campaign with emotive story telling designed to grab the reader and engage them in the Her Place agenda.

Archdiocese of Melbourne Wayfinding

The Catholic Archdiocese of Melbourne project involved the rebrand of 486 Albert Street, previously named St. Patrick’s Centre.

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Projects confirmed before 30 June receive complimentary added strategic value, helping businesses get more from their budgets.