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Principle Design created #HireHer, a tram promoting workforce diversity for SisterWorks and Yarra Trams.
Principle Design reinvigorated Helping Hoops branding concept.
We developed a brand system inspired by values: Reliability, Community, Support, and Evolution.
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
TFG approached Principle Design to refresh their brand strategy and digital design to extend their reach in the marketplace.
Club Forma is an inclusive gym that welcomes clients who are committed to turning healthy habits into everyday routines.
The Jewish Holocaust Centre in Melbourne was founded by Holocaust survivors over thirty years ago
We created a call to action driven campaign with emotive story telling designed to grab the reader and engage them in the Her Place agenda.
The Catholic Archdiocese of Melbourne project involved the rebrand of 486 Albert Street, previously named St. Patrick’s Centre.
Feminista is a non-profit online platform offering insightful feminist analysis about all aspects of life.
Principle Design created a manual, flyers, and collateral to promote Golf Australia’s Get Into Golf program, encouraging adult participation.
The vision of the brand and digital experience was to create an evolution to where it would not lose its core donors.
Shelter is a letterpress exhibition featuring the work of 7 iconic Melbourne design studios
We’re very proud to once again work with the United Nations Association of Australia; designing the 2011-2012 Annual Report for their Victorian Division.
A great brand starts with a conversation.
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