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Our Work
Simple + Addition Coconut Milk Packaging
Simple + Addition is a brand rooted in the belief that better living starts with simple choices.
Madeleine de Proust Patisserie
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
Known Stranger Fruit Tea Brew Packaging
Principle Design created a packaging system that captured this layered, sensory offering for the Known Stranger Fruit Tea Brew. Our approach was rooted in storytelling and craft: a bespoke bottle design with subtle curves and a tactile silhouette, built to stand apart from the usual suspects in the drinks aisle.
Ski Club of Victoria
With a century of history behind it, the Club was ready to look forward. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future.
Chiki Chan Restaurant
Inspired by the energy of Asian street food culture, Chiki Chan is a bold and playful fusion restaurant that brings together flavours, traditions and mischief in equal measure.
Nori Maki Omakase Restaurant
Nori Maki is an experience built on precision and pace, where the storytelling is part of the serving. Our role was to give it a brand that invites you in at first glance.
Known Stranger Tea Range Box Packaging
Known Stranger’s premium tea collection deserved packaging that matched its depth—vibrant, layered and rich in detail. We were engaged to design a system that elevated the daily ritual of tea drinking into something worth displaying.
Known Stranger Prebiotic Sparkling Juice Packaging
We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved.
Mietta By Rosemary Andrews
Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.
Baked Wonder
A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.
Rombé Restaurant
We developed a comprehensive brand identity for Rombe’s new restaurant, café, and rooftop wedding venue.
Kōri Ice Cream Packaging
Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.
ANTON Capri Dreaming Collection
ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection.
Crafted Culture SisterWorks
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
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and learn more about your project.
