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Our Work

Known Stranger Prebiotic Sparkling Juice

We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved.

Simple + Addition Coconut Milk

Simple + Addition is a brand rooted in the belief that better living starts with simple choices.

Madeleine de Proust Patisserie

Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.

Mietta By Rosemary Andrews

Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.

Baked Wonder

A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.

Kōri Ice Cream Packaging

Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.

ANTON Capri Dreaming Collection

ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection.

Crafted Culture SisterWorks

We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.

All Saints Estate Winery

We gave the Bonnie identity its own distinct flare without retracting too far from ASE’s parent brand.

Zaffi Bar & Restaurant

One brand, two distinct offerings, catering equally to dinner daters and partygoers.

Kōri Ice Cream

Globally named one of 2022’s hottest restaurants, Kōri Ice Cream blends patisserie skill with Japanese flavours.

Yakikami

Yakikami is an opulent new wagyu and yakitori grill-house located in the heart of South Yarra.

Principle of Hospitality Podcast

Principle of Hospitality (POH) is a collaboration between business owners and industry veterans.

Well & Good Packaging

A holistic and inclusive graphical language that targets all lovers of baked goods steered our creative direction.

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