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We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved.
Simple + Addition is a brand rooted in the belief that better living starts with simple choices.
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.
A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.
Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.
ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection.
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
We gave the Bonnie identity its own distinct flare without retracting too far from ASE’s parent brand.
One brand, two distinct offerings, catering equally to dinner daters and partygoers.
Globally named one of 2022’s hottest restaurants, Kōri Ice Cream blends patisserie skill with Japanese flavours.
Yakikami is an opulent new wagyu and yakitori grill-house located in the heart of South Yarra.
A great brand starts with a conversation.
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