In close collaboration with the First Response team we developed a distinctive visual language that echoes the unique atmosphere of the in-hospital pharmacy. The striking graphic logo was extended into a set of iconography that represents the products within of the pharmacy.
Combined with a classic colour palette the elegant yet dynamic brand language evokes reliability whilst reflecting a personalised approach to customer experience. The luxurious paper stock and letterpress finish introduce clients to the sophisticated tone of the boutique pharmacy.
In contrast to designers with an off the shelf approach, Principle have created a unique brand tailored for my business that would be impossible to emulate or replicate, making it all the more personal and valuable.
-Antoine Yacoub, First Response
