Well and Good is an Australian owned company that creates high quality, gluten and allergy-free food that doesn’t compromise on taste. Their great range of products are all produced locally, in Melbourne, and the factory is proudly free from gluten, nuts, dairy and soy.
Well and Good approached us to redesign the packaging for their Seriously Low-Carb range of flour and cake mixes. They wanted a cleaner, more premium design that stood out on the shelf as a market leader.
As a quality allergy-free food, it was important that we maintained Well and Good’s credibility as a brand, one that parents trust but that kids also love.
For their Seriously Low Carb range of packaging, we added vivid splashes of colour to ensure the boxes popped while also drawing the eye to the centre of the pack where the Well and Good logo and product type sit. For a brand where ingredients are of vital importance to the consumer, all labelling and ingredients had to remain clear, so strategic positioning was integral to the overall design and we worked closely with the packaging specs to achieve this.
We also wrote the copy for Well & Good’s Seriously Low Carb range. We wanted to convey that the product didn’t mean you had to miss out on the good things in life just because you were reducing your carb intake. Through our copy, we wove a fun but informative story while integrating, and playing with, the product range name to incorporate better brand recognition.
We helped Well & Good’s Seriously Low Carb range align better with their desired target market while giving the product a fresh new look that piqued shopper’s interest, inviting them to pick it up from the shelf and find out more.