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Print Logistics Brand Strategy / Brand Identity / Digital Design / Brand Collateral / Marketing & Content
Print Logistics is a Melbourne-based print and distribution business with four generations of knowledge behind it.
From its Broadmeadows headquarters, it delivers print production, mail, warehousing, promotional merchandise, brand activation and packaging to government, corporate, hospitality and retail clients.
The Challenge
With that much history and breadth, the brand had a lot to hold together. Six service streams, four industries and one business, entering a new phase of growth in a competitive B2B market. The brand needed to show its scale clearly and speak to buyers with confidence, online and off, while building on more than a century of brand equity rather than starting over.
Our Approach
We started with strategy. A brand architecture mapped how each service stream and sub-brand sits within the whole, while a brand perception workshop and goal grid with key stakeholders defined the company’s story, personality and values. Competitor research and a clear positioning gave the identity something firm to stand on.
From there, we developed the visual identity: a new logomark, a secondary brand language to carry the story across collateral, and a brand style guide to keep every touchpoint consistent. A capability deck introduced the business to prospective clients with the same clarity.
The website brought it all together. We shaped the sitemap, designed the experience and wrote the copy, giving each service and industry its own space while keeping the voice of the brand consistent from page to page.
The Outcome
A confident brand that ties six service streams together and reflects the pedigree behind them. Print Logistics now presents as exactly what it is, a trusted partner with over a century of knowledge and the capability to deliver at scale, from first impression to final delivery.
