The Co. Accountants and Business Advisors Branding & Marks / Digital Design

The Co. is an accounting and financial services firm based in Melbourne, which prides itself on breaking the mould of the stereotypical accountant. They provide financial services across four main sectors: hospitality, healthcare, manufacturing and construction.

The Co. approached us to refresh their brand and digital presence. They wanted to better represent what set them apart in the financial sector — their ability to balance professionalism and personability.

Strategy was an important part of our process. We focused on striking the right balance between a corporate offering and a more humanistic appeal. We determined that a simplified identity would help them resonate with their broad client base and cater to this diversity.

We stripped away colour to provide a layer of sophistication and married the layout with the logotype in an interesting way to create a consistent visual motif through the brand.

We developed a distinct secondary language with consistent use of the monochrome colour palette and a beautiful set of typographic styles. The result is a bold, striking brand that presents an identifiable mark to the public.