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Journal

Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.

Melbourne Design Awards 2016 Winners

We are excited to announce that this year we have been awarded four Melbourne Design Awards. Our vibrant ‘Order vs Chaos’ inspired environmental design for Tetsujin Bar & Restaurant was awarded a Gold Award and Moroccan Soup Bar, Emerald Hill Residence and Enquire Within each received a Silver Award. We would like to say a huge […]

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Principle Design Birthday Cakes!

Alongside a passion for design the Principle Design team has another creative outlet…birthday cakes.  With a little help from the bakers at Brunetti we challenge ourselves to create the most unique, colourful and delicious cakes possible for each of our team.  Here are some examples of our recent creations! Follow us on Instagram to keep […]

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Letterpress Heaven!

We came across this truly delightful letterpress short film the by Danny Cooke. Letterpress is an amazing design process that we’re all crazy for here at Principle Design. Also take a look at some of these great photos, from the 2010 film Typeface. www.dannycooke.co.uk www.typeface.kartemquin.com

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A Miniature City Built from Metal Type

Type City is an artwork by artist Hong Seon Jang that uses pieces of movable type from a printing press to create an elaborate cityscape. See more of Song Heon Jang’s beautiful work here.

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Design in a Nutshell

The Open University UK have created a super cute animated series ‘Design in a Nutshell’ to entice prospective students. In just a few minutes, you get a whirlwind tour of six central movements in design history, from Gothic Revival to Postmodernism. They’re all gorgeous but we especially enjoyed the one on Bauhaus. Watch them all […]

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Engaging LED Interactive Wall For Children

An engaging and unique experience for the children at the Great Ormond Street Hospital in the United Kingdom. This installation uses LED panels and bespoke graphic wallpaper to create an entertaining experience for the children on the way to the theatre room.

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The Shape of Design

Frank Chimero is a designer who can really write. He’s passionate about explaining how graphic designers contribute to the world. In his recent book, Shape of Design, he writes, “First, design is imagining a future and working toward it with intelligence and cleverness. We use design to close the gap between the situation we have and […]

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Matija Čops Architectural Dresses

A couple of weeks ago Dezeen threw up these stunners and we haven’t been able to stop thinking about them. Drawing on gothic architecture, Matija Čop creates sculptural dresses from interlinked foam pieces. The dresses can be taken apart and put back together to evoke different combinations of domes and arches. We’d wear them! You […]

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Our New Favourite Cookbook

We’re always on the hunt for new kitchen inspiration and recently we stumbled across ‘What to cook and how to cook it’ by Jane Hornby. While most cookbooks only have an image of the finished dish, Hornby lovingly photographs each ingredient and each step in the process. This is a delicious example of design at […]

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Gotcha Awards 2013

The Design Institute of Australia presents the graduate of the year awards (GOTYA) program that seeks to identitfy and recognise excellence in emerging design graduates. We are very pleased to be among the judging panel for the Gotcha Awards 2013. Stay tuned for the announcement of the winners on March 21st. View last years winners […]

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Design Conversations #1

Designing a good brand all stems from both us as, the designers, and our clients having a clear understanding of the four key ingredients of that organisations brand that make them tick. 1. The Big Idea 2. Your Values 3. Your Vision 4. Your Personality Want to learn more? We assist our clients in understanding […]

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The Sustainable Living Festival

As summer draws to a close, Melbourne once again hosts the Sustainable Living Festival. The two-week festival includes dozens of workshops, talks, debates and performances to encourage a sustainable lifestyle. We thought we’d include some of the events we’re keen to check out. See the full program here

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