Phil Edwards investigates the origins of the font and finds an aesthetic shaped by comics culture, technology, and really cheap paper.

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Following our success at Melbourne Design Awards we are pleased to announce that Tetsujin Bar & Restaurant has been shortlisted for Best Identity Design at the Eat Drink Design Awards.  There are some awesome projects shortlisted for the awards so it is wonderful to receive recognition for our work.  You can see all the the […]

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We came across a great article from It’s Nice That deconstructing Michael Beirut’s recent rethink of the posters for Yale School of Architecture after 18 years. Michael says of the posters “Over 18 years the previous posters became intuitive, and morphed into different things. Even though these first four of the new series set a […]

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In this inspiring article from the New York Times, legendary designer and Principle Design mentor Milton Glaser speaks of the problems facing New York in 2016 and design’s potential to create positive change within our communities and the wider world. He says of his famous I ♥ NY logo ” I knew that what you’re communicating was […]

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We stumbled across our 2013 identity for Roar Projects in Counter Print’s “Modern Heraldry: Seals, Stamps, Crests & Shields”. The book features beautiful, heraldry inspired work from studios from across the world. You can buy the book from Counter-Print here and view the Roar Projects identity project here.

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Thanks to Melbourne Design Awards for a great design awards presentation on Wednesday evening.  It was great to chat to the other award winners and to pick up our 2016 trophies. Here is a photo of Sash and Emily just after they collected our four awards! We love this award winning project from Ewert Leaf […]

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Principle Design’s identity for Think Asia was featured on this week’s ‘Friday Likes’ on Brand New.  We love Brand New’s description of the identity as “an unconventional typographic concoction that is bold, stylish, and Asian-ish in a non-obvious way” You can read the Brand New article here and find out more about the Think Asia project […]

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Our collaborative project with Architects EAT was featured in Issue 55 of Artichoke Magazine.  It’s a great feature with an explanation of the concepts behind the design and interiors and stunning photographs of the restaurant by Derek Swallwell. Ella Leoncio writes: “A full-sized Tetsujin figurine – the animated iron man character that the restaurant is […]

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We are excited to announce that this year we have been awarded four Melbourne Design Awards. Our vibrant ‘Order vs Chaos’ inspired environmental design for Tetsujin Bar & Restaurant was awarded a Gold Award and Moroccan Soup Bar, Emerald Hill Residence and Enquire Within each received a Silver Award. We would like to say a huge […]

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Alongside a passion for design the Principle Design team has another creative outlet…birthday cakes.  With a little help from the bakers at Brunetti we challenge ourselves to create the most unique, colourful and delicious cakes possible for each of our team.  Here are some examples of our recent creations! Follow us on Instagram to keep […]

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We came across this truly delightful letterpress short film the by Danny Cooke. Letterpress is an amazing design process that we’re all crazy for here at Principle Design. Also take a look at some of these great photos, from the 2010 film Typeface. www.dannycooke.co.uk www.typeface.kartemquin.com

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Type City is an artwork by artist Hong Seon Jang that uses pieces of movable type from a printing press to create an elaborate cityscape. See more of Song Heon Jang’s beautiful work here.

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