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Journal

Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.

Design in a Nutshell

The Open University UK have created a super cute animated series ‘Design in a Nutshell’ to entice prospective students. In just a few minutes, you get a whirlwind tour of six central movements in design history, from Gothic Revival to Postmodernism. They’re all gorgeous but we especially enjoyed the one on Bauhaus. Watch them all […]

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Engaging LED Interactive Wall For Children

An engaging and unique experience for the children at the Great Ormond Street Hospital in the United Kingdom. This installation uses LED panels and bespoke graphic wallpaper to create an entertaining experience for the children on the way to the theatre room.

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The Shape of Design

Frank Chimero is a designer who can really write. He’s passionate about explaining how graphic designers contribute to the world. In his recent book, Shape of Design, he writes, “First, design is imagining a future and working toward it with intelligence and cleverness. We use design to close the gap between the situation we have and […]

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Matija Čops Architectural Dresses

A couple of weeks ago Dezeen threw up these stunners and we haven’t been able to stop thinking about them. Drawing on gothic architecture, Matija Čop creates sculptural dresses from interlinked foam pieces. The dresses can be taken apart and put back together to evoke different combinations of domes and arches. We’d wear them! You […]

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Our New Favourite Cookbook

We’re always on the hunt for new kitchen inspiration and recently we stumbled across ‘What to cook and how to cook it’ by Jane Hornby. While most cookbooks only have an image of the finished dish, Hornby lovingly photographs each ingredient and each step in the process. This is a delicious example of design at […]

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Gotcha Awards 2013

The Design Institute of Australia presents the graduate of the year awards (GOTYA) program that seeks to identitfy and recognise excellence in emerging design graduates. We are very pleased to be among the judging panel for the Gotcha Awards 2013. Stay tuned for the announcement of the winners on March 21st. View last years winners […]

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Design Conversations #1

Designing a good brand all stems from both us as, the designers, and our clients having a clear understanding of the four key ingredients of that organisations brand that make them tick. 1. The Big Idea 2. Your Values 3. Your Vision 4. Your Personality Want to learn more? We assist our clients in understanding […]

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The Sustainable Living Festival

As summer draws to a close, Melbourne once again hosts the Sustainable Living Festival. The two-week festival includes dozens of workshops, talks, debates and performances to encourage a sustainable lifestyle. We thought we’d include some of the events we’re keen to check out. See the full program here

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A Christmas Creative Challenge

For our christmas card this year we set our friends a small creative challenge – connect a grid of nine dots using only four straight lines. Not as easy as it looks. As 2012 draws to a close, we’d like to thank you for reading Show & Tell and being part of the Principle family […]

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Principle Design Wins 3 Awards!

The Australian Design Biennale is the design industries most respected awards showcase. Recognising only the most innovative designs, the Biennale is a fantastic example of the countries best creative projects. Principle Design was recognised with three awards on the night, in categories including typography, identity and signage. We’d like to thank our amazing clients for […]

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The SONY Music Typographic Timeline

The Sony Music Timeline celebrates 125 years of musical history covering almost 150 square meters of wall space in Sony’s Derry Street offices. Using just CNC cut vinyl as the sole medium, 54 columns measuring over 2 meters tall cover feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day. More […]

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