For our christmas card this year we set our friends a small creative challenge – connect a grid of nine dots using only four straight lines. Not as easy as it looks. As 2012 draws to a close, we’d like to thank you for reading Show & Tell and being part of the Principle family […]
The Australian Design Biennale is the design industries most respected awards showcase. Recognising only the most innovative designs, the Biennale is a fantastic example of the countries best creative projects. Principle Design was recognised with three awards on the night, in categories including typography, identity and signage. We’d like to thank our amazing clients for […]
With the U.S election over for another four years, we thought it would be a good opportunity to explore some of the old presidential campaign posters. Enjoy.
The Sony Music Timeline celebrates 125 years of musical history covering almost 150 square meters of wall space in Sony’s Derry Street offices. Using just CNC cut vinyl as the sole medium, 54 columns measuring over 2 meters tall cover feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day. More […]