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Our Work

Melbourne University Sports Wayfinding

We crafted a futureproof brand identity that adapts across product ranges and supports expansion.

Western Autistic School

WAS engaged Principle Design to refresh their brand and digital presence, reinforcing their role in Victorian education for students with special needs.

Melbourne University Sport

We were approached in 2019 to design and execute an Annual Report that resonates with the institute’s many stakeholders.

Collingwood Toy Library

With a 30-year history, Collingwood Toy Library’s rebrand needed to honour its original identity.

Rabbit Hole Play Centre Branding and Wayfinding

Principle Design created a playful, innovative brand identity for Rabbit Hole to highlight its unique experience.

Rocketstars Academy Children’s Activity Centre

Rocketstars approached us to define their brand strategy and create a bold visual identity that reflects their essence and strengths.

Autism Teaching Institute Branding

Principle Design has reinvigorated their brand with a contemporary logo mark and a complete overhaul of their website.

NMIT – Melbourne Polytechnic Branding

We crafted a progressive and prominent design to reflect the brands reinvigorated learning disposition.

Centre for Youth Literature Branding

The State Library of Victoria engaged Principle Design to create a fun and edgy identity, supported by creative and wacky illustrations.

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