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Our Work
Simple + Addition Coconut Milk Packaging
Simple + Addition is a brand rooted in the belief that better living starts with simple choices.
Melbourne Water – Edithvale Education Centre Signage
Our design team created a fun, interactive and educational information graphics system for visitors of all ages.
Pharmaceutical Defence Limited
We developed a brand system inspired by values: Reliability, Community, Support, and Evolution.
Victorian Adolescent & Young Adult Cancer Service
We had the privilege of reimagining the brand identity for Victorian Adolescent & Young Adult Cancer Service, formerly “ONTrac at Peter Mac.”
Melbourne University Sports Wayfinding
We crafted a futureproof brand identity that adapts across product ranges and supports expansion.
Madeleine de Proust Patisserie
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
Known Stranger Fruit Tea Brew Packaging
Principle Design created a packaging system that captured this layered, sensory offering for the Known Stranger Fruit Tea Brew. Our approach was rooted in storytelling and craft: a bespoke bottle design with subtle curves and a tactile silhouette, built to stand apart from the usual suspects in the drinks aisle.
Ski Club of Victoria
With a century of history behind it, the Club was ready to look forward. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future.
Better Health Company
Better Health Company (BHC) is a leading health organisation that focuses on community initiatives.
Kidney Health Australia Organisation
Kidney Health Australia is a close-knit workforce that values professionalism, collaboration and ambition
Focused Fire
With a century of history behind it, the Club was ready to look forward. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future.
Chiki Chan Restaurant
Inspired by the energy of Asian street food culture, Chiki Chan is a bold and playful fusion restaurant that brings together flavours, traditions and mischief in equal measure.
Nori Maki Omakase Restaurant
Nori Maki is an experience built on precision and pace, where the storytelling is part of the serving. Our role was to give it a brand that invites you in at first glance.
Known Stranger Tea Range Box Packaging
Known Stranger’s premium tea collection deserved packaging that matched its depth—vibrant, layered and rich in detail. We were engaged to design a system that elevated the daily ritual of tea drinking into something worth displaying.
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