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Our Work

Madeleine de Proust Patisserie

Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.

SisterWorks Hire Her Campaign Tram Wrap Design

Principle Design created #HireHer, a tram promoting workforce diversity for SisterWorks and Yarra Trams.

Kidney Health Australia Organisation

Kidney Health Australia is a close-knit workforce that values professionalism, collaboration and ambition

Western Autistic School

WAS engaged Principle Design to refresh their brand and digital presence, reinforcing their role in Victorian education for students with special needs.

Victorian Adolescent & Young Adult Cancer Service

We had the privilege of reimagining the brand identity for Victorian Adolescent & Young Adult Cancer Service, formerly “ONTrac at Peter Mac.”

Baked Wonder

A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.

Mietta By Rosemary Andrews

Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.

The Mark Property Development

The Mark is a refined residential development with stunning interiors designed by Rothelowman Architects

Matter Consulting Structural Engineers

Matter rebranded SY Structures, a growing engineering firm, with a fresh identity to drive new growth.

Ashwood Joinery

Ashwood Joinery specialises in architectural joinery and designer furniture, with a focus on quality.

Kōri Ice Cream Packaging

Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.

ANTON Capri Dreaming Collection

ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection.

Berlina Projects Residential Builders

Berlina Projects, a family-run company, has delivered cutting-edge properties across Sydney for 28 years.

Helping Hoops Charity Branding

Principle Design reinvigorated Helping Hoops branding concept.

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