Principle Design at Hungry Workshop Shelter Exhibition
Principle Design was chosen along with seven other iconic Melbourne design studios to create a print which celebrated ideas of place, people and identity – with open hearts and open eyes.
Journal
Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.
Creative Director Sash featured in this weeks AGDA newsletter
This week our Creative Director Sash was featured in a monthly AGDA newsletter.
Speeding Up Science
Check out Ichthyologist Brian Sidlauska’s research expedition of Guyana’s little-known Cuyuni River region in South America.
Michael Wolf : Architecture of Density
The beautiful photography series from Hong Kong-based Michael Wolf details highly populated inner city skyscrapers and apartment blocks.
Where The Comic Book Font Came From
Phil Edwards investigates the origins of the font and finds an aesthetic shaped by comics culture, technology, and really cheap paper.
Tetsujin Bar & Restaurant Shortlisted for the Eat Drink Design Awards 2016
Following our success at Melbourne Design Awards we are pleased to announce that Tetsujin Bar & Restaurant has been shortlisted for Best Identity Design at the Eat Drink Design Awards. There are some awesome projects shortlisted for the awards so it is wonderful to receive recognition for our work. You can see all the the […]
Michael Beirut rethinks Yale School of Architecture Posters after 18 Years
We came across a great article from It’s Nice That deconstructing Michael Beirut’s recent rethink of the posters for Yale School of Architecture after 18 years. Michael says of the posters “Over 18 years the previous posters became intuitive, and morphed into different things. Even though these first four of the new series set a […]
Milton Glaser in the New York Times
In this inspiring article from the New York Times, legendary designer and Principle Design mentor Milton Glaser speaks of the problems facing New York in 2016 and design’s potential to create positive change within our communities and the wider world. He says of his famous I ♥ NY logo ” I knew that what you’re communicating was […]
Roar Projects Identity features in Counter-Print’s “Modern Heraldry”
We stumbled across our 2013 identity for Roar Projects in Counter Print’s “Modern Heraldry: Seals, Stamps, Crests & Shields”. The book features beautiful, heraldry inspired work from studios from across the world. You can buy the book from Counter-Print here and view the Roar Projects identity project here.
Melbourne Design Awards Presentation
Thanks to Melbourne Design Awards for a great design awards presentation on Wednesday evening. It was great to chat to the other award winners and to pick up our 2016 trophies. Here is a photo of Sash and Emily just after they collected our four awards! We love this award winning project from Ewert Leaf […]
Think Asia Featured on Brand New
Principle Design’s identity for Think Asia was featured on this week’s ‘Friday Likes’ on Brand New. We love Brand New’s description of the identity as “an unconventional typographic concoction that is bold, stylish, and Asian-ish in a non-obvious way” You can read the Brand New article here and find out more about the Think Asia project […]
Tetsujin Bar & Restaurant Features in Artichoke Magazine
Our collaborative project with Architects EAT was featured in Issue 55 of Artichoke Magazine. It’s a great feature with an explanation of the concepts behind the design and interiors and stunning photographs of the restaurant by Derek Swallwell. Ella Leoncio writes: “A full-sized Tetsujin figurine – the animated iron man character that the restaurant is […]