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Our Work
Type of sector
The Holy Coconut – Plant-Based Food Brand
A bold brand story and packaging system for The Holy Coconut, giving a new plant-based FMCG range the personality to stand out in hospitality wholesale.
Simple + Addition – Plant-Based Coconut Milk Brand
A name, identity and packaging system for Simple + Addition’s coconut milk range, built around real ingredients and an effortlessly healthy lifestyle.
Mondo Gelateria – Dessert Retail
A full rebrand for Mondo Gelateria, from a new name to packaging, giving a globally inspired gelato concept the energy to stand out in Melbourne hospitality.
Madeleine de Proust Patisserie
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
Kōri Ice Cream Packaging
Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.
Known Stranger Tea Range Box Packaging
Known Stranger’s premium tea collection deserved packaging that matched its depth—vibrant, layered and rich in detail. We were engaged to design a system that elevated the daily ritual of tea drinking into something worth displaying.
Baked Wonder
A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.
Known Stranger Prebiotic Sparkling Juice Packaging
We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved.
Well & Good Packaging
A holistic and inclusive graphical language that targets all lovers of baked goods steered our creative direction.
Crafted Culture SisterWorks
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
Kōri Ice Cream
Globally named one of 2022’s hottest restaurants, Kōri Ice Cream blends patisserie skill with Japanese flavours.
Yakikami Restaurant
Yakikami is an opulent new wagyu and yakitori grill-house located in the heart of South Yarra.
Known Stranger Fruit Tea Brew Packaging
Principle Design created a packaging system that captured this layered, sensory offering for the Known Stranger Fruit Tea Brew. Our approach was rooted in storytelling and craft: a bespoke bottle design with subtle curves and a tactile silhouette, built to stand apart from the usual suspects in the drinks aisle.
Long Paddock Cheese
For Long Paddock’s branding, we wanted to visually represent their close relationship with the land.
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