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Our Work

Pharmaceutical Defence Limited

We developed a brand system inspired by values: Reliability, Community, Support, and Evolution.

Victorian Adolescent & Young Adult Cancer Service

We had the privilege of reimagining the brand identity for Victorian Adolescent & Young Adult Cancer Service, formerly “ONTrac at Peter Mac.”

Better Health Company

Better Health Company (BHC) is a leading health organisation that focuses on community initiatives.

Kidney Health Australia Organisation

Kidney Health Australia is a close-knit workforce that values professionalism, collaboration and ambition

cohealth

Australia’s largest community healthcare organisation, cohealth, engaged us to evolve their brand language to better represent the vital role it plays in creating healthy communities and healthy people.

Club Forma Gym

Club Forma is an inclusive gym that welcomes clients who are committed to turning healthy habits into everyday routines.

Royal Children’s Hospital 150 Years Celebration

The Royal Children’s Hospital is leading the way in infant through adolescent healthcare here in Victoria.

South Eastern Melbourne Primary Health Network

Principle Design was honoured to support SEMPHN in creating their 2019-2020 Digital Annual Report, aligning with their core mission.

Emerald Hill Residence Wayfinding

The Principle Design team created an elegant solution that was directly inspired by the architectural finishes to create a harmonious design.

Peter MacCallum Cancer Centre

Principle Design were approached to create a printed report that would illuminate the brilliance and dedication of Peter MacCallum’s researchers.

Australian Podiatrist Council Print Design

The Australian Podiatrist Council engaged Principle Design to refresh and rejuvenate their branding for a respected periodical serving the podiatry profession.

The Active 8 Health Organisation Branding

The Active 8 characters encourage, support and motivate families to incorporate healthy behaviours into their daily life.

First Response Pharmacy Branding

In close collaboration with the First Response team, we developed a distinctive visual language that reflects the unique atmosphere of the in-hospital pharmacy.

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