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Our Work
Type of sector
The Holy Coconut – Plant-Based Food Brand
A bold brand story and packaging system for The Holy Coconut, giving a new plant-based FMCG range the personality to stand out in hospitality wholesale.
Roadstar Caravans – RV Manufacturer
Brand strategy and identity for Roadstar, integrating digital and environmental touchpoints for a growing Australian caravan manufacturer.
Simple + Addition – Plant-Based Coconut Milk Brand
A name, identity and packaging system for Simple + Addition’s coconut milk range, built around real ingredients and an effortlessly healthy lifestyle.
Kōri Ice Cream Packaging
Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.
Known Stranger Tea Range Box Packaging
Known Stranger’s premium tea collection deserved packaging that matched its depth—vibrant, layered and rich in detail. We were engaged to design a system that elevated the daily ritual of tea drinking into something worth displaying.
ANTON Capri Dreaming Collection
ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection.
Known Stranger Prebiotic Sparkling Juice Packaging
We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved.
Well & Good Packaging
A holistic and inclusive graphical language that targets all lovers of baked goods steered our creative direction.
Ecosa The Perfect Mattress
Ecosa sought a modern branding suite, website, and packaging to support their rapid growth.
Known Stranger Fruit Tea Brew Packaging
Principle Design created a packaging system that captured this layered, sensory offering for the Known Stranger Fruit Tea Brew. Our approach was rooted in storytelling and craft: a bespoke bottle design with subtle curves and a tactile silhouette, built to stand apart from the usual suspects in the drinks aisle.
Long Paddock Cheese
For Long Paddock’s branding, we wanted to visually represent their close relationship with the land.
Anton RockStud Collection
Anton approached us in the early stages of developing their new range, the RockStud Collection.
Melbourne Cured Artisan Foods
Melbourne Cured is an artisan smoked foods brand that source, cure and craft Australian fish, poultry and game.
Forgotten Isle Distillery Gin
We devised a distinct brand language that clearly communicated the story of Norfolk Island, its architecture and its geography.
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