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Our Work
Type of sector
Madeleine de Proust Patisserie
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
Ski Club of Victoria
With a century of history behind it, the Club was ready to look forward. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future.
Chiki Chan Restaurant
Inspired by the energy of Asian street food culture, Chiki Chan is a bold and playful fusion restaurant that brings together flavours, traditions and mischief in equal measure.
Nori Maki Omakase Restaurant
Nori Maki is an experience built on precision and pace, where the storytelling is part of the serving. Our role was to give it a brand that invites you in at first glance.
Mietta By Rosemary Andrews
Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.
Baked Wonder
A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.
Rombé Restaurant
We developed a comprehensive brand identity for Rombe’s new restaurant, café, and rooftop wedding venue.
Crafted Culture SisterWorks
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
All Saints Estate Winery
We gave the Bonnie identity its own distinct flare without retracting too far from ASE’s parent brand.
Zaffi Bar & Restaurant
One brand, two distinct offerings, catering equally to dinner daters and partygoers.
Kōri Ice Cream
Globally named one of 2022’s hottest restaurants, Kōri Ice Cream blends patisserie skill with Japanese flavours.
Yakikami Restaurant
Yakikami is an opulent new wagyu and yakitori grill-house located in the heart of South Yarra.
Principle of Hospitality Podcast
Principle of Hospitality (POH) is a collaboration between business owners and industry veterans.
Tetsujin Japanese Restaurant Branding
Principle Design and Architects EAT created an identity blending order and chaos, adaptable to various moods.
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