Journal

Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.

Branding For The Kiddies!

We explore the ABC of successful branding for children.

What’s In A Name?

The name rings a bell. Or at least it should. The power of a great brand name is precisely that – powerful.

The Chicken or the Egg

The chicken or the egg – which came first? It’s a similar question when it comes to marketing and branding – which comes first?

Five Signs Your Business Needs a Rebrand

Five signs your business needs a rebrand.

Successfully operating in the digital space requires more than just captivating visuals and intriguing content. It’s hard to sell if you can’t be seen and visibility online is one of the most challenging difficulties facing modern businesses. That’s where SEO specialists like Melbourne based Calibre9 come in.

2019 Melbourne Design Awards

The Principle Design team were stoked to take home not just one but two awards at the Melbourne Design Awards 2019!

Design strategy for business: Is it worth the investment?

‘Design’ and ‘business’ are two words with a poorly understood association and it’s holding both Australian businesses and designers back when discussing design strategy. We’re talking different languages and as a result, we’re leaving potential on the table. As designers, we’ve been selling ourselves short by trying to explain the value of design in creative terms rather than in business language.

More Than a Logo: Psychology of Altruism in Design Strategy

Over 50 years ago, IBM’S T.J Watson first touted a saying that rings true to this day: “Good design is good business”. Add a good cause to the design strategy equation, and we’ve got ourselves a recipe for enacting real change.

But how exactly does this integrate into design strategy? Let us extrapolate!

7 Key Ingredients to Successful Brand Naming for Hospitality and Retail

What’s in a name? Well quite a bit as it turns out, and when it comes to brand naming for hospitality venues, a name is your customer’s first encounter with your brand so make it count.

Rabbit Hole, Emperor, Made Build and Alex Earl Shortlisted for Melbourne Design Awards 2018

We are pleased to announce that our identities for Rabbit Hole Play Centre, Emperor Champagne, Alex Earl and Made Build have all made the shortlist for this year’s Melbourne Design Awards. We’re so thrilled to see recognition of all the love, work, and countless hours that we’ve poured into these identities spanning Hospitality, Architecture and Retail sectors.

Ari Francis

The Principle Design team has welcomed a new Creative Director to the studio! Ari Francis Fernando, born at 1.49am on the 20th of August, is an early riser and likes to get a jump on the workday. As a Leo, he’s energetic, optimistic and more than capable of making the tough decisions. He will no […]